After working on Pastiche + walk through video for map of me + explainer video for engage + kinetic type video in the last few days, I feel like I need to redo the campaign video. To align it with the explainer video, because I shoot the campaign in landscape, and it should be on portrait. Theres no way I can place it properly on the screen I planed. And also, because I finally realised I need to add text to it, give it context etc.. better later then never.
I’m not sure it will be done by Monday, considering everything else I still need to do, but I’ll try.
So…I’ve been working almost the entire year on this project.
A lot of development hours, a lot of editing hours. I must say I’m very happy with the result.
And I enjoyed animating with stop motion. I think its simplicity and materiality produce really honest images. But at the same time, a good outcome can somehow look like magic.
I like it very much.
It even made me watch the Chicken Run film again. What was the first stop-motion film I remember watching.
Definitely my favourite individual project of the year.
I tried to print the outcome today at Britania and at Uni. Britania wanted 20£ to print a A2 double sided….since they don’t usually do it, they needed time to experiment and bla bla bla. .. SURE.
I’m really starting to hate print shops, this last few weeks have been filled with traumatic printing experiences.
Uni asked for 6£, but it looks awful. And to make it worse, as I was walking home the print got wet by 2 drops of rain and basically melted away. It’s like my work was wearing cheap make-up and started crying.
So, I’m glad I tried this today, so I can go print somewhere else tomorrow first thing in the morning to still make the deadline Monday.
I’m glad this project was short, and somehow we are managing to do it whilst finishing everything else, what gave this last few weeks an extra pump of adrenaline. Maybe the colour pallet had a bit to do with the stressful moment and environment I’m living in.
But overall I enjoyed working on it, of all the 3 engage projects. It was more connected to the real world and it had some manual work involved.
I cleverly decided to open Hoffman’s Graphic Design Manual, ( that I bough last year, but only now reaaally had a good look at it.)
It was interesting to see the dots and lines evolving into concepts. It reminded how much I like to be amazed when looking at simple images representing complex stuff.
Images explained: ( first image – At the top, from left to right )
1.Circles, definitely influenced by Hoffman’s book. The circles fill a grid created by a piece of Swiss furniture I came across in my research.
2. The typographic composition in black is informed by the letterpress workshop, it used the layout created there, but instead of using the scanned and worked on Ai version, I recreated it from scratch digitally.
3. This layout is inspired by a concrete famous chair, by a swiss architect of the XX century. Also found in the research phase.
4. & 7, Screen print outcome, basically as it looks on the real world. Nothing done.
5. A design specifically for the cover and back, inspired by the layout workshop. Here I focused on the work done in posters, the classical 2 tones type, and a reflected image, to give a stronger emphasis on grid layout.
8. Poster: this image was made from a print screen of the kinetic type video. The video is black and white, but I adapted the colours to fit in with the rest.
Here it is, the final layout for the Movements project.
It was fun to generate all this outcomes in a short amount of time, to be away from the computer for a while and discover the workshops… But it was also interesting to get back to the screen and refine and alter the images.
I was a bit lost when the time to gather all workshops outcome came. I decided that I needed to look back at research, the Swiss style, and at modernism.
I took a bold step, ( at least for me) to use 2 bright colours + black.
I wanted to say: Hey, modernist styles can look crazy, colourful. It’s not an old’s man thing. Helvetica is my chosen type, since its a huge legacy from this movement.
I’m exited to the printing process and hope it adds something positive to this project.
After revisiting the explainer video, I feel like I should do the campaign video again, But I suspect I don’t really have the time for it. Its a hard decision to make, what to spend my time in on the next few days. I have a storyboard defined, based on the stop motion I did, what is already part of the work done. Now that I’ve worked on Ae and did a few films I’m happy about, I feel more confident to work on the campaign again.
It is always hard at the end of the year and look back and see how things could be different. But I guess I had a long journey with this project specifically, changing so many times the concept, I’m glad at least I was able to structure a campaign that makes sense to me and my work.
I thought my explainer video was done. But it wasn’t, and I get why. Its missing the final outcome in sitio etc. I’ve been running away from After Effects the entire year, from fear or lack of time. Or both. It’s clear that I’ve wasted a lot of time, and could have learned to use it way back. And I see how that would affect my projects outcome, but also development. Working with it in this last few days have been really interesting. And I really have to develop my skills further.
I enjoy making motion work, and have been working with stop motion so far, but the AE would take my work to another level of professionalism.
Today all groups presented at the accelerator for the last time. Was very cool to see the evolution of all groups, how they changed their brands, or even changed their products completely. There was some great ideas, I would definitely match something with my little Ted. ( I did already, but nothing really fun or cool ).
Also was nice to be a part of Neat for this time being, we all where very lucky to work with really cool and hard working colleagues. I think was one of the few times I enjoyed working as a team.
This entire Neat experience was one of a kind for me. Although I wasn’t the most involved in the design process, I think we all contributed for the final result, somehow.
Oliver and Lisa where the two members who putted more hours into this 2 projects, and without their commitment Neat wouldn’t go far. Carlos was the “reflective” one, always stepping back and really thinking our decisions into the last detail….and the master at presentations.
Kyrle made the coolest page designs, and made awesome vector illustrations. Totally Neat.
Marius was a superstar at printing tote bags, he was unstoppable…It’s not only about the design, but the execution also requires loads of energy… I think he should do screen printing more often, for sure.
Ricardo and Sara also where super supportive, way beyond their teaching obligations.
Their presence there, at the Market day was so important, and Ricardo made an amazing video that allow us to remember the Sunday Up Market.
Doing everything from scratch, going to the Market, then setting a Kickstarter campaign was an amazing experience. I wanted to have my own business for a while now, and this project was like having a small one for a few months.
Thank you, to all mentioned above, and to all colleagues who came to visit us that Sunday!
As its visible from the images below, the grid suffered alterations. But also the images.
I decided that research and development images should have a closer sequence, in order to show the evolution…and the final outcomes now occupy the hole page, without any margins.
The videos are displayed in a grid 5 x 3 , initially was hard to pick the screen shots to portray the videos, but after deciding the amount of images I wanted to use to represent the first one, the rest came to place quite easily.
The titles are in individual pages, since the page with images have a lot of information already, ( have a lot of images or 1 image occupies the entire page. )
It was also a good way to divide the projects and give the reader a time to digest the images in between projects.
The visit to the Unite Editions website made me reflect about how I wanted my book to look, and also brought a lot of clarity to my project.
My first idea was to make a nice and polite book. But as I went on looking at cool books, I realised that I wanted my images to set the tone, not the white background.
After all, the images I’ve made this year needed to be big and clear. If not, it would be a boring and unattractive book.
I wanted each page to be beautiful, after all, the book its a design project too.