M&M: Gif Making

Yesterday after not being able to decide on the poster layout I decided to start working on GIFs.
I want to have 1 typographical and the other with photo.

I started by arranging the type I’ve chosen for the poster on Ai, worked for hours, and something happened, I lost everything. But have screenshots ( uhul)!
It happen again, but this time the process was less time consuming, and now I finally have a GIF DONE.

It was about the letters going up and down, and transparency.

After a bit I realised it would be way too messy. At certain point animating all letters individually wasn’t worth the drama and it looked very complicated.
So I drew a story board, simplified the motion and it’s done. As I exported the GIF the background went crazy, so now I have 3 options for BG ( white, transparent and green ).

The colours where chosen by using Adobe Colour CC. It was very cool to have that last lesson with Ricardo. I’m definitely gonna use it a lot from now on.
I didn’t want a Black and White gif. It would be way too boring and, although the posters are B&W, I believe this still sits comfortably within the visual identity. It uses the same type and it’s ‘straight forward’ ‘simple/clean/organised’. At the same time relates to the photos and the object because it uses transparency and slow/gentle movements ( relating to a tea light candle ).


M&M: Poster Layout revision

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My favourite is the second option! The chosen type for the text  is Korolev Light.
But I don’t know. The poster is going to be set in portrait, and the title is staying where it is. I tried to justify the text, but it doesn’t work. It looks weird.

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Korolov, Light vs. Medium

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Test: combining 2 typefaces. Title and Body Bee Three + (?)

M&M: Poster Design 2, Printing.

After choosing the type and the image I had to define a fold for the poster.
I really really really really eally really really don’t like folding posters.
I tried 2 different folds ( 3 and 4  sides ).  So I printed a few A4 pages with my chosen photo. As I folded the test A4 paper I realised that the white margin is actually staying for the final poster version and I’m using them for the postcards too!

So, after folding I reached the final layout. As suggested, the type was too heavy in the later versions so I’m keeping it down. And I really like it this way. ( I realised I usually tend to use text way to big in everything I design. But now i know ; ) ).

I took a trip to Print Britannia ( it was snowing ) and printed a few tests in Bond 170 gsm  uncoated paper…
I’m glad I did this test first before going crazy and printing everything. Here are a few considerations for the final version:

  1. The folded area is already looking awful, the paper is too heavy to be folded like this. Or printing total black digitally isn’t a good idea. I don’t know.
    I’m not an expert in printing, but this isn’t working.

2. The paper needs to be Glossy/Silk/Photographic or else the details get lost in the paper texture.

3. All photos need to be lighter or else the details are lost too.

I took a few shots of the printed material, here it is:


I still have a photoshoot booked for Wednesday…so the photos might change. I’ll also use a light diffusing table? Box? (Something Lisa & Naomi told me its good and works for this).
Also I need to add a Cut-off postcard to the bunch and do some printing on tracing paper.
By Wednesday evening I hope to have all final designs. Thursday will be printing day!
And then, FMP here we go.








M&M: Poster Design 1

It was hard to chose the photo for the poster.
The process was long, I opened a lot of photos and edited them on photoshop until I found a couple that I liked. Then compared them, and tried with type.
I knew from the beginning I would use this one because the shapes and shadows captured on the photo really express the object… without being too obvious. An attentive look will show that the object is actually on the photo but it blends because of the increased saturation of the final image.

The choice of typeface was very quick. I researched for Sans on TypeKit, and soon found Bee Three in the regular font. I even made an image for it, because I loved the R so much. It’s curved leg reminds me of the product shape <3.
The I think it really contributes to the identity of the product due to its long capital hight. Its almost like the type is a shadow version of another type because its so slim.BeeThreeTypeface-01



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M&M: Photoshop & Colour

I decided to work on the photos I’ve taken using Photoshop. Mainly as a way to ad colour and create different images from the very straight forward shots I had. I took the settings to extremes, like saturation and colour levels, double layers, transparency….etc.

The images are abstract, colourful, have a clear digital look to it. Nothing I usually do.

I can’t say what they’re good for, or if I like them. But they exist, and are part of the “process” I guess.


M&M: Photoshoot

So, a couple of weeks ago I decided to shoot my object.  I did it in my room, mainly in my bathroom.

I wanted to have all the time in the world, therefore, no studio. I took around 300 photos in one evening and one morning. From all that work, I would say…I’m positive about 50 photos. ( I haven’t got through them all yet, I’m missing the ones I shoot on really high ISO. They are very grainy and light….). I’ll probably make another blog post with very experimental photos..where I moved the camera, or played around with the settings like crazy).

I really enjoy photographing things. That’s the reflection for this post. It’s my favourite thing to do, ever ❤ !

A big thanks to Sara, for choosing such an interesting object for me.( not furniture…) I guess If I had gotten any other thing I wouldn’t spent so much time on it…. shooting in a dark bathroom. 🙂

It was very physically demanding work, I couldn’t use the tripod, because I wanted really close shots, so I held the camera in the weirdest poses and hold my breath for long expositions.

My room looked like I was performing a ritual, with fiery, flickering shadows….but so far I haven’t noticed any unusual phantasmagoric manifestations around. So, cool.

I’ve edited them on Light room, and now I’ll share a few.


M&M: Photogram research 3

The third part of the research is about contemporary practitioners that do photogram. I’m glad I found this page with interviews, it really helped to contextualise the photogram today. It features 5 artists and although the photogram is such a straight forward technique, their images are incredibly different.

M&M: Photogram research 2

I guess that Man Ray is the big name in photograms, because his photograms are called Rayographs ? ….after writing this last phrase I got a feeling that I had to research him a bit more…. 

‘ Man Ray is also noted for his work with photograms, which he called “rayographs” in reference to himself. ‘ Tate.co.uk


He did cool photograms, took cool photographs, indeed, but the attitude?
Oh well, I’m starting to be very cynical (even more, yes)  about everything that’s too hyped.


I think that the work of Moholy-Nagy is way more interesting. The composition is intriguing and balanced. There’s clearly a great understanding of the process itself, it’s noticeable in the way he uses movement, opacity, reflection, distance, shadows…  and honestly very simple objects that by themselves would sit very boringly in the photographic paper.

After looking at this website, the LÁSZLÓ MOHOLY-NAGY FOUNDATION, it’s also clear that he developed a language, or style, across all media he worked on, from canvas and oil, photography, print, letterpress… It is inspiring and rewarding to have a look.


M&M: Photogram research 1

According to Wikipedia (haha) the first photography images made where photograms.

Looking for more sources, I found photograms.org, and metmuseum.org ( this one specially, have a LOT of info… the texts are very detailed, and tell us about the technological developments, who did what, when, where, why… It’s very cool. )
William Henry Fox Talbot started the development of the photo paper, and made a lot of experimentations using plants an thin fabrics exposed to the sun-light. I believe the main goal for creating these images was scientific record until early XX century, although the work of Anna Atkins and Anne Dixon looks very decorative to me.

The next big change on the photogram happens on the XX century with Man Ray and László Moholy-Nagy (link to his art data base page)!

|to be continued…|