I tried to print the outcome today at Britania and at Uni. Britania wanted 20£ to print a A2 double sided….since they don’t usually do it, they needed time to experiment and bla bla bla. .. SURE.
I’m really starting to hate print shops, this last few weeks have been filled with traumatic printing experiences.
Uni asked for 6£, but it looks awful. And to make it worse, as I was walking home the print got wet by 2 drops of rain and basically melted away. It’s like my work was wearing cheap make-up and started crying.
So, I’m glad I tried this today, so I can go print somewhere else tomorrow first thing in the morning to still make the deadline Monday.
I’m glad this project was short, and somehow we are managing to do it whilst finishing everything else, what gave this last few weeks an extra pump of adrenaline. Maybe the colour pallet had a bit to do with the stressful moment and environment I’m living in.
But overall I enjoyed working on it, of all the 3 engage projects. It was more connected to the real world and it had some manual work involved.
I cleverly decided to open Hoffman’s Graphic Design Manual, ( that I bough last year, but only now reaaally had a good look at it.)
It was interesting to see the dots and lines evolving into concepts. It reminded how much I like to be amazed when looking at simple images representing complex stuff.
Images explained: ( first image – At the top, from left to right )
1.Circles, definitely influenced by Hoffman’s book. The circles fill a grid created by a piece of Swiss furniture I came across in my research.
2. The typographic composition in black is informed by the letterpress workshop, it used the layout created there, but instead of using the scanned and worked on Ai version, I recreated it from scratch digitally.
3. This layout is inspired by a concrete famous chair, by a swiss architect of the XX century. Also found in the research phase.
4. & 7, Screen print outcome, basically as it looks on the real world. Nothing done.
5. A design specifically for the cover and back, inspired by the layout workshop. Here I focused on the work done in posters, the classical 2 tones type, and a reflected image, to give a stronger emphasis on grid layout.
8. Poster: this image was made from a print screen of the kinetic type video. The video is black and white, but I adapted the colours to fit in with the rest.
Here it is, the final layout for the Movements project.
It was fun to generate all this outcomes in a short amount of time, to be away from the computer for a while and discover the workshops… But it was also interesting to get back to the screen and refine and alter the images.
I was a bit lost when the time to gather all workshops outcome came. I decided that I needed to look back at research, the Swiss style, and at modernism.
I took a bold step, ( at least for me) to use 2 bright colours + black.
I wanted to say: Hey, modernist styles can look crazy, colourful. It’s not an old’s man thing. Helvetica is my chosen type, since its a huge legacy from this movement.
I’m exited to the printing process and hope it adds something positive to this project.
Now I’m reviewing all the outcomes in order to make them look good together. It is very hard to make everything belong together, and I hope that by using only two colors the final outcome will look better. It is risky to use Pink and Yellow, but I’m gonna risk it. Tomorrow I’m printing a new trial to see how it looks. If its too much, then I try to add more black and white, and reduce the colour a little bit.
cover and back
The print setup day really made me think about the layout, but mainly the outcomes as a group. And I don’t think they really go well together. I like them separately, but not together. The Screen printing was fun, and I like the outcome. But the colours don’t align with the rest of the outcomes. So I need to make some changes.
I think I have to work with the colours mainly, to make it a more harmonious composition.
Beyond looking at graphic design, I did a search for architecture and furniture design in the XX century. Since everything is connect.
And I found it very inspiring, a lot of interesting layouts came from interpreting the photographic record of those buildings, furniture and even carpets.
It was interesting to research what was going on, but it is important not to lose the focus on what this movement is all about:
Cleanliness. Readability. Objectivity.
I used the research made previously to inspire the grids and layouts. From furniture, architecture to graphical work…I tried to create loose grids and unusual layouts.
I also used a rug by Annie Albers, a german artist, that transformed grids and used them as image and created very interesting fabric products.
I used this rug as a guide to inspire a grid for my letter press workshop, and also used it in the Kinetic type project.
This workshop was very stressing for me. I realised how much I need to improve my AE/Premier skills. It was an intense day, and I don’t really like the outcome. But unfortunately I don’t think I’ll have time to work on it again due to the amount of stuff needed for the final handout. Again, as it happened in other occasions, I lack time to be able to refine my outcome to the point I would like.
This project started with a research task. We had to research 20th century art movements, so I gave all the artistic movements a quick overview.
But it was clear that I wanted to work with a design movement, and if possible a graphic design movement.
The Swiss Style was quite a obvious choice for me. It is an important part of modernism. And I felt like I could look into it further.
This Tuesday we had to consider the layout of our outcome for this project. It was a helpful lesson, and took away a few doubts I had, and clarified the way I’m heading on.
I realised that I’m not sure about any of my outcomes. Specially when I see them together. They don’t really communicate well. Since we are using so many different processes…. I think the challenge will be to make them look good together.