After working on Pastiche + walk through video for map of me + explainer video for engage + kinetic type video in the last few days, I feel like I need to redo the campaign video. To align it with the explainer video, because I shoot the campaign in landscape, and it should be on portrait. Theres no way I can place it properly on the screen I planed. And also, because I finally realised I need to add text to it, give it context etc.. better later then never.
I’m not sure it will be done by Monday, considering everything else I still need to do, but I’ll try.
I tried to print the outcome today at Britania and at Uni. Britania wanted 20£ to print a A2 double sided….since they don’t usually do it, they needed time to experiment and bla bla bla. .. SURE.
I’m really starting to hate print shops, this last few weeks have been filled with traumatic printing experiences.
Uni asked for 6£, but it looks awful. And to make it worse, as I was walking home the print got wet by 2 drops of rain and basically melted away. It’s like my work was wearing cheap make-up and started crying.
So, I’m glad I tried this today, so I can go print somewhere else tomorrow first thing in the morning to still make the deadline Monday.
I’m glad this project was short, and somehow we are managing to do it whilst finishing everything else, what gave this last few weeks an extra pump of adrenaline. Maybe the colour pallet had a bit to do with the stressful moment and environment I’m living in.
But overall I enjoyed working on it, of all the 3 engage projects. It was more connected to the real world and it had some manual work involved.
I cleverly decided to open Hoffman’s Graphic Design Manual, ( that I bough last year, but only now reaaally had a good look at it.)
It was interesting to see the dots and lines evolving into concepts. It reminded how much I like to be amazed when looking at simple images representing complex stuff.
Images explained: ( first image – At the top, from left to right )
1.Circles, definitely influenced by Hoffman’s book. The circles fill a grid created by a piece of Swiss furniture I came across in my research.
2. The typographic composition in black is informed by the letterpress workshop, it used the layout created there, but instead of using the scanned and worked on Ai version, I recreated it from scratch digitally.
3. This layout is inspired by a concrete famous chair, by a swiss architect of the XX century. Also found in the research phase.
4. & 7, Screen print outcome, basically as it looks on the real world. Nothing done.
5. A design specifically for the cover and back, inspired by the layout workshop. Here I focused on the work done in posters, the classical 2 tones type, and a reflected image, to give a stronger emphasis on grid layout.
8. Poster: this image was made from a print screen of the kinetic type video. The video is black and white, but I adapted the colours to fit in with the rest.
Here it is, the final layout for the Movements project.
It was fun to generate all this outcomes in a short amount of time, to be away from the computer for a while and discover the workshops… But it was also interesting to get back to the screen and refine and alter the images.
I was a bit lost when the time to gather all workshops outcome came. I decided that I needed to look back at research, the Swiss style, and at modernism.
I took a bold step, ( at least for me) to use 2 bright colours + black.
I wanted to say: Hey, modernist styles can look crazy, colourful. It’s not an old’s man thing. Helvetica is my chosen type, since its a huge legacy from this movement.
I’m exited to the printing process and hope it adds something positive to this project.
After revisiting the explainer video, I feel like I should do the campaign video again, But I suspect I don’t really have the time for it. Its a hard decision to make, what to spend my time in on the next few days. I have a storyboard defined, based on the stop motion I did, what is already part of the work done. Now that I’ve worked on Ae and did a few films I’m happy about, I feel more confident to work on the campaign again.
It is always hard at the end of the year and look back and see how things could be different. But I guess I had a long journey with this project specifically, changing so many times the concept, I’m glad at least I was able to structure a campaign that makes sense to me and my work.
I thought my explainer video was done. But it wasn’t, and I get why. Its missing the final outcome in sitio etc. I’ve been running away from After Effects the entire year, from fear or lack of time. Or both. It’s clear that I’ve wasted a lot of time, and could have learned to use it way back. And I see how that would affect my projects outcome, but also development. Working with it in this last few days have been really interesting. And I really have to develop my skills further.
I enjoy making motion work, and have been working with stop motion so far, but the AE would take my work to another level of professionalism.
Now I’m reviewing all the outcomes in order to make them look good together. It is very hard to make everything belong together, and I hope that by using only two colors the final outcome will look better. It is risky to use Pink and Yellow, but I’m gonna risk it. Tomorrow I’m printing a new trial to see how it looks. If its too much, then I try to add more black and white, and reduce the colour a little bit.
cover and back
The print setup day really made me think about the layout, but mainly the outcomes as a group. And I don’t think they really go well together. I like them separately, but not together. The Screen printing was fun, and I like the outcome. But the colours don’t align with the rest of the outcomes. So I need to make some changes.
I think I have to work with the colours mainly, to make it a more harmonious composition.
Beyond looking at graphic design, I did a search for architecture and furniture design in the XX century. Since everything is connect.
And I found it very inspiring, a lot of interesting layouts came from interpreting the photographic record of those buildings, furniture and even carpets.
It was interesting to research what was going on, but it is important not to lose the focus on what this movement is all about:
Cleanliness. Readability. Objectivity.
I used the research made previously to inspire the grids and layouts. From furniture, architecture to graphical work…I tried to create loose grids and unusual layouts.
I also used a rug by Annie Albers, a german artist, that transformed grids and used them as image and created very interesting fabric products.
I used this rug as a guide to inspire a grid for my letter press workshop, and also used it in the Kinetic type project.