This project development have been very confusing for me. SoI’ve broaden my research, in order to understand better where I’m going:
- charities campaigns
- regular campaigns by best known brands
- DOOH campaigns
But I can’t get past the concept face. I developed 3 to a certain extend, but can’t get to any good outcome. This is the first visual outcome I created, but it looks like soo many other campaigns around town. It has a very direct approach towards charity, I think its funny….but visually isn’t interesting.