Engage: Development 2 – concept 1

This project development have been very confusing for me. SoI’ve broaden my  research, in order to understand better where I’m going:

  1. charities
  2. charities campaigns
  3. regular campaigns by best known brands
  4. DOOH campaigns

But I can’t get past the concept face. I developed 3 to a certain extend, but can’t get to any good outcome. This is the first visual outcome I created, but it looks like soo many other campaigns around town. It has a very direct approach towards charity, I think its funny….but visually isn’t interesting.




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