Dialogue Studio: The world is my grid 2 – Riso printer

Yesterday I was able to do something with the grid/ventilation images.
The exercise was to place a poem we should have written  wrote at the beginning of the year about London, on top a photo we took last week.
Since I didn’t write the Poem (sorry) and my experience with the grid was so frustrating the week before, I placed the phrase”beautiful ventilation” on top of the photo. As me saying  to it in an angry mood : “your beautiful, but your just ventilation”.
So I Riso-printed it with bold red!


The Riso printing process went quite well, the photo helped since I only slightly increased the contrast and adjusted the light/dark levels a bit.
This was a interesting experience, a good starting point with the Riso. I quite like the style it produces, so if I could add some images printed with riso to my Map of me project would be great. But we’ll see…

Bye 🙂


Dialogue Studio: The world is my grid

For this brief we went out to find grids we could see in the world. Then using a few of those images we had to create a series of 6 landscape images  placing the Dialogue Studio description throughout.
It was a good exercise to reflect and to start thinking about everything related to type, beyond the choice of type itself…

…Placing, size, kerning, tracking, leading….

The end result was a bit disappointing. I forgot completely the use I would later give the photos. ( placing text on top!) I love photographing so much I got carried away in the moment… argh! Ugly ugly.
Maybe they are useful for some ventilation catalogue haha.


Market Ready 2 : Logo

It took us a while to decide on the name, but once we did as it was expected we all had our ideas for the Logo.

In my point of view, the simpler the better. The idea of type inside the circle it’s not the best solution, since it occupies more space than the type alone would, reducing the font.  That makes the applications a bit trickier when the logo needs to be smaller. ( such as in favicons, receipts, and others ).

My initial suggestion for the idea of using Neat + ! was this one:


Negative and logo

The exclamation point separate, as logo mark and the Neat as logo type. With the possibility of using only one option to facilitate and increase visibility and for easy assimilation.


I decided to do some research for the logotype…on  manuscript type, since that was the group decision for the type style. I hardly use any script for any project, but enjoy drawing it. Since I’m a bit of a type+detail-freak, I never find any manuscript type good enough, + i worry a lot with the legibility issue.

I found a pretty good one, Variane Script, see the designer’s Behance here:  Boy Moch Tomi !

I definitely  needed a few alterations to suit our concept, so  I made a few alterations.. then Carlos made others. Here is the image to compare the 3 phases. Descending other: The (1) Type, (2)my alterations and (3) Carlos:


The changes are subtle, but very important. Carlos input was essential to give the fun, “neat” vibe, whilst given it a more composed look with the final touches.

Regarding the Colour Pallete, there are too many colours for me, what makes one of the blues completely redundant.. I would use only two. (+ black /white )
It is simpler and cheaper to stick to 2 colours (+ black /white ), reducing printing cost and maintaining a strong identity troughout  instead of playing around with too many options, spending money.

Besides some different ideas on the Brand Identity I might have,  I believe the Neat logo and branding  is good and I’ve learned to love it!

To finalise the post on the logo…I have quite strong ideas of what I like or don’t, although they can change within a short period of time, since the human mind is restless… But I  truly believe that at the end, the  result only gained with discussion and the input from all of us!

I look forward for the next part!
Bye 🙂





Market Ready 1

I believe we started with the right foot. In the first meeting we made important exercise, to know our colleagues better, our likes and dislikes. In the first list or map these words appeared:


Some key elements of our brand where in fact defined that day, but we had no idea.
The decision to produce stationary and nothing related to Christmas was reached quite easily. Again, the first list was a great guide. I would highlight 3 key concepts:  Practicality, Modernity and Simplicity ).

On week 5 we decided on our USP as a group in class. We would assemble our main product, the NeatBook it in from of the customer and it would be personalised, as the costumer is able to choose between different covers and kinds of paper for the filing.

We also divided the work, as asked. I was in charge for the Finance aspect..so a bit of Excel was on my way.

Between week 5 and 7 so much work was done. The entire branding, marketing campaign, production and finance…

I believe the end result was amazing. We worked very well as a group, and although there was converging ideas,  we were all able to let go and work towards the main goal.

See more about the logo on the next post!





Creative Industry Practice: Pastiche1560Wayfinding Exercise

In this class we had to make a video that would help the viewer find his way in our labyrinth-type of a  building.
My group was assigned to do the video showing the way from the building’s entry door to our studio. I was on the editing team, so we had a brief workshop on AdobePremier whilst the others where taking photos of the building for us to then edit.
The time assigned to edit was very short, but we managed due to our capacity to work well as a team and this fact was crucial not only to finish on time, but also to produce a comprehensible/ enjoyable outcome.
The sound we added was a kind of serious/dangerous music… electronic hip-hop, a completely miss-fit that in this case generated a funny element ( at least to us). And it was
a key element to capture our colleagues attention, since the video objective was known, simple and repeated in all the groups.
This exercise was helpful as a starting point for the Pastiche, and was complementary with the exercise of watching La Jetée. The Way-finding exercise gave a push towards thinking about the practicality of the matter and what we are dealing with regarding the editing partWhilst La Jetée opened my mind to the fact that a photo-montage can tell a complex story very well, so the possibilities for our own pastiche-video are enormous.

Very enjoyable exercise, and what I’m loving about this year is the fact that I can see the point in the several tasks asked. ( Dialogue, CCS and CIP ).
These tasks have been guiding the learning and reflection towards the final outcome, what helps me to slowly build a “mental outline” of what the final expected project will look like. And for me takes part of the stress away, because I know I’m obtaining useful knowledge through the weeks.

🙂 Bye


Creative Industry Practice: Kyrle Simpson’s Pastiche

Kyrle chosen artist for the Pastiche project is his friend Andrew Trace. Andrew is a self-employed cinematographer, he owns his own company, called ART productions and usually does documentaries but his work is not restrained to this specific genre.  A Eagle in London, its a promotional video and  really caught my attention.  Here I can identity the artist style through Kyrle description. Andrew alternates dept of field images with very detailed ones. The result is so beautiful (I wish I could be an Eagle for a day : p)

I don’t know much about film production, but I think he has definitely a  recognisable style. This video is amazing, and I will for sure remember it.

Back to the Pastiche… using the artist’s style, Kyrle will do an inspirational video about Andrew, a short view of his day or his typical routine.

I really look forward to see his final outcome!
Good luck Kyrle 🙂

Map of me: visual identity



Here is the logo type + logo mark. I think the mark placing needs some work, since my goal is to use the mark alone, though the website, and the combo only at the  first pages. But I  the orientation of the mark can be tricky when used by itself…maybe it will change a bit.

When I started to think about the visual Identity for this project, I had the idea to search map symbols…
The “view point” symbol caught my attention immediately. It marks a place where you have a nice view.  But, it we invert it…its a point of view. Exactly what this project is about. London through our eyes.
Here’s 2 examples of the symbol:


I already decided that I’ll use Gill Sans as the main Type for the project. So, I developed a logo using Gill Bold and a simplified version of the viewpoint symbol. It’s only a starting point for the identity, but I like it.




Map of me summarised

My map will display 4 or 5 brutalist buildings, in a virtual, visual journey.I plan on mixing photography with collage, creating bold colourful shapes, based on details found on those builds to warm up the user.
I’ve decided to use collage because its a method that allows me to easily create the most simple shapes and alter them with much flexibility.I initially researched brutalists buildings in London as a starting point, to find out what is out there. I wanted to focus on galleries, or public buildings. But I would miss two important buildings, The Trellick and Alexandra road.

The buildings I want to show are:

  • The Barbican
  • Alexandra Road
  • South-Bank centre: the National Gallery / Hayward Gallery
  • Minories Car Park

On the Barbican the pictures are taken, they are enough to start on the collage process, but I might need some more refined ones for later.

Then, my research took me into looking at collages. From Edward Paolozzi’s colourful montages, to my favourite  Hannah Hoch. She used geometrical shapes and white spaces to emphasise her message and visual outcome in a cleaver way.

The Type I’ll use its Gill Sans (bold or semibold)  since its from the early XX century, and fits quite well into the aesthetics of the buildings and the app in general. I believe Gill also shared a few thoughts to the modernist movement. ( See his book on typography )


I have done sketches, but haven’t developed too much so far. I’m putting this  on hold for strategic reasons, since we have other projects going at the same time. But will resume it later on this week.




Map of me: The beginning


(Photo taken by me at the architectural tour of the Barbican complex.)

This projects aim to illustrate my experiences in London.
I’ve been living here for about an year, before that I lived in Lisbon, Portugal and Florianópolis, Brazil. I only had been here twice for a few days before moving in. The city still surprises me, and I guess that will never change. My background, (city wise), although  from two different continents its very similar, the Portuguese culture, language, religion is rooted and was the pillar for Brazilian culture to develop by its own.
Moving here was one of the hardest and most positive decision I’ve made. I arrived without any practice with creative studies, in fact the last time I had art classes was a decade ago. I did not have a style, and only a brief understanding of what that was. I’ve studied business for 2 years before realising I needed something else. I figured it out, and packed my bags to join the madness.
In the first year I learn so much in CCS. It shaped how I looked at images and the world around me. Mainly, I felt in love with Modernism. Having a right-winged education at home, and being a former business student, I initially felt like I was falling into the socialist-communist cliché of the art student. But after some relfection  I understood what I liked about the movement: their interest in improving peoples way of living through design ( well, architecture..) And the mantra ” forms follows function” . It sounds very honest, straight-forward and even philosophical  to me. Every element has a reason to exist. I quite liked it, and made sense to me in a deep way. From that moment on I started to analyse every(building, advertisement, logo, magazine)thing … looking for decorative elements, or things that didn’t had a reason to be there…And slowly started build my taste and style in this big city.







Blog Title: Dialogue Studio: Applied Arts Marathon

Unfortunately i missed the morning when the brief took place, so I guided my work on the printed brief only.

I started searching a definition for beauty on a dictionary
Beauty: Combination of qualities (colour, shape and form ) that pleases the aesthetic senses. Especially the sight.

Aesthetics: A set of principles concerned with the nature and appreciation of beauty. 

After some reflection I think beauty is  a combination of qualities that each person/society perceives as being aesthetic. Each person/society as a set of principles that will influence the perception of beauty and I think they are deeply connected to important believes and values.

In order to change aesthetic values of individuals we have to change their believes first. At first I though that would be nearly impossible to change that in a city/country/continent…But then, I watched a Ted video , by Kelli Jean, “enough with the fear of fat”.
The video is about how fat people are perceived. We,( italic: to point that I hope those who read this can reflect further)…We perceive that fat people values aren’t aligned with the ones of a good person living within our society ( hard-word, self-control, and some ability to discern about their image). Therefore, fat for us is far from beautiful. But Kelli show us how actions can change perceptions…slowly. She’s involved in several organisations with the goal of expose fatness on the public sphere, specially in the artistic community. I think that the participation of fat people on our media would make people more familiarised and the acceptance would change gradually. Today if most of us saw a person on tv or major hollywood film with the average weight of the UK (for example) we would perceive that person as being bit overweight “not hot”. Isn’t that crazy?

Further more, I’ve done some posters about films and the self-portraits and here they are:

The self portrait is a series, that show 3 Key aspects of my personality : though, strength and interest in knowledge.


It was surprisingly easy to make the portraits, and I’m happy with the results.
Regarding the posters, its a different story. I had quite a hard time making them, and only finished two, but have 3 more in the oven. I think I needed to see the films now, reflect, take notes… etc. Its a project I have to revise later with more time.


The concept and making of the Forrest Gump one was easy. The film for me is about life constant changes, opportunities and randomness, and how wonderful that can be sometimes. So, the obvious choice was the feather that appears in the first and last scenes.
The City of God is a mix of 2 elements, I started with the outlines of a traditional Brazilian brick, that is commonly used exposed in humble constructions. The brick is a key component of the favela visual identity. But then, the shape started to look like something else for me whilst looking into the screen at the Ai sheet… and it became a gun focus. It surprised me how similar they look. ( See the brick pic bellow.)



These are the outcomes and reflections for the applied arts marathon. Its not a large number of outcomes, and the processes used where collage and digital. Th posters  using other processes like mark-making, drawing and photography are conceptualised and sketched on my s.book.

Bye 🙂