Making a Living: Market Ready Brief

This project has as its objective to develop our disciplinary and creative skills to start getting used to the industry. We have to plan for a stand at the LondonMet Christmas Fair.
In that planning there are a few things we have to develop:

  • Collective brand
  • Products to sell
  • Promotional Plan
  • Display for the stand

In more or less 3 weeks we have to pitch our plan to the Student enterprise team at the Accelerator.
This plan has two deliverables, the presentation itself with the following topics:

  • Product Design
  • Plans and Costings
  • Stall Display
  • Promotion plan 

and, the Group Brand Development Document: 

  • Group Manifesto
  • Logomark + logotype
  • Header for a webshop page + Facebook page + Twitter header
  • Banner Design for the stall
  • Products labels / Point of sale design
  • Competitors research and USP
  • Customer profiling 
  • Presentation Slides


I believe this will be a very useful project, we will learn a lot and have a more realistic perception of how it is to work with design. So far we had the academic experience only, and I believe that  is essential to get a grasp of the business/practical part of it all, since we live in the real world. On my point of view and thinking of my future I believe its a start on freelancing and therefore into a more independent way of working. I look forward to it.

Bye 🙂



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s