This project has as its objective to develop our disciplinary and creative skills to start getting used to the industry. We have to plan for a stand at the LondonMet Christmas Fair.
In that planning there are a few things we have to develop:
- Collective brand
- Products to sell
- Promotional Plan
- Display for the stand
In more or less 3 weeks we have to pitch our plan to the Student enterprise team at the Accelerator.
This plan has two deliverables, the presentation itself with the following topics:
- Product Design
- Plans and Costings
- Stall Display
- Promotion plan
and, the Group Brand Development Document:
- Group Manifesto
- Logomark + logotype
- Header for a webshop page + Facebook page + Twitter header
- Banner Design for the stall
- Products labels / Point of sale design
- Competitors research and USP
- Customer profiling
- Presentation Slides
I believe this will be a very useful project, we will learn a lot and have a more realistic perception of how it is to work with design. So far we had the academic experience only, and I believe that is essential to get a grasp of the business/practical part of it all, since we live in the real world. On my point of view and thinking of my future I believe its a start on freelancing and therefore into a more independent way of working. I look forward to it.