Jan Tschichold – practitioners, typographer 



I’m reading this book of typography, as I went through pages a thought came into my mind: This author is very arrogant but at the same time seams to have very clear and critical ideas. He is very focuded and I like it. Plus I like the way he writes, it feels like a conversation, rather than a technical book. …and we can feel the passion for typography and it rubs on us.

Then I googled him. Well he transformed Penguin publisher duh! He’s very famous and I never heard of him ( :/ ). 

Ah and the famous cover: 


I’ll keep on reading… Bye